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ARTIGIANO IN FIERA
ILLUSTRATION FOR ARTIGIANO IN FIERA
Artigiano in Fiera is the world most important festival about craftsmanship.
Which take place in Milan during December, the most beautiful present from the city to the world.
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Project direction: GE.FI and IED
Illustrations: Giulia Masia
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BEAUTY DONORS
The craftsman as an ambassador of the beauties of his territory.
Artist who transforms matter into functional beauty to give it to us.
Guests of their memories; travelers standing still.
Guests of their memories; travelers standing still.
One place that contains many.
Phileas Fogg toured the continent in 90 days, you can do it for 9 days.
A chaotic place, a lively place, a wonderful place where millennial contrasts are forgotten, where speaking different languages is not an obstacle but an opportunity to discover new ways of living.
The Tower of Babel has fallen under our differences, the Artigiano in Fiera has been going on for 26 years. Where chaos means celebration, differences, opportunities and traditions are transformed into innovations.
A real and wonderful utopia that we want to rediscover every year
Phileas Fogg toured the continent in 90 days, you can do it for 9 days.
A chaotic place, a lively place, a wonderful place where millennial contrasts are forgotten, where speaking different languages is not an obstacle but an opportunity to discover new ways of living.
The Tower of Babel has fallen under our differences, the Artigiano in Fiera has been going on for 26 years. Where chaos means celebration, differences, opportunities and traditions are transformed into innovations.
A real and wonderful utopia that we want to rediscover every year
CRAFTSMEN AT THE FAIR
The fair as a party, as a meeting between people. Fair is fun, fair is marvel.
The fair is the party where you can make wonderful and unexpected discoveries through those who mesmerize you with their craftsmanship.
Like magicians without tricks, people like you capable of doing magic for you.
It doesn't matter if you understand the trick, the wonder doesn't go out. So open your eyes and let yourself be carried away by the joyful crowd and discover all the charms.
The fair is the party where you can make wonderful and unexpected discoveries through those who mesmerize you with their craftsmanship.
Like magicians without tricks, people like you capable of doing magic for you.
It doesn't matter if you understand the trick, the wonder doesn't go out. So open your eyes and let yourself be carried away by the joyful crowd and discover all the charms.
STUDIES
MOCK UP
THANK YOU